Below are comparisons of two contrasting festivals:
Download Festival is a rock and metal music held in Donington Park. The event has an age restriction of 17+ (children 16 and under can attend accompanied by an adult of 18+, Children under 5 are not permitted).
The events team has a contact email for any lost property and also provides special facilities and services for disabled festival attendees.
Each Year they donate a large amount of their profit towards the neighboring communities who will then use the money to improve local areas such as schools, medical centres etc… This will help the event’s team gain a good relationship with the local communities and ensure that the festival can keep taking place.
Other facilities include the camping grounds. People who purchase camping space will need to bring everything. The grounds will have washing and toilet facilities. There is also a “quiet” camping area in a separate field with a 00:00 curfew which is good for younger attendees and families. For £16 you can also book a campsite locker to store valuables such as phones, jewelry, cameras etc… Each locker has a usb charging port in so you can charge devices.
Aside from rock and metal bands there are also rock DJ sets played afterhours in the Doghouse, a local venue.
Because download showcases a specific genre of music they need to show it within the design of their media coverage. Their website design uses darker colors, fire effect borders and graphics of “hellish” hounds. If someone was to stumble upon their website they certainly would not mistake it for a pop or EDM music festival. This design will also help draw in the specific crown they are looking for as people familiar with the genres of music will see the designs as similar to some of their favorite bands album artwork or media designs.
Glastonbury festival is a music festival that takes place in Pilton. The festival donates money and works with charities Water Aid, Oxfam and Green Peace. Because of the last one, people who travel to the festival via public transport or bike receive a special ‘Green Traveller’ discount for the festival. This discount is good for encouraging attendees to be greener and help the environment.
The festival showcases a wide variety of music from pop and rock music to club music meaning they can attract a much larger audience. Their diverse entertainment however is not very well conveyed through their website and media as their designs include bright colors and simplistic fonts. This design conveys the ‘pop’ feeling, which works for some genres but not for something such as metal music.
The website has an online registry for disabled attendees who will need special assistance and facilities. This however comes with a warning that with the venue being a field and unpredictable weather there may be complications with movement and access around the site for wheelchair users.
Because Glastonbury showcases a wide range of genres they can attract a lot of attendees. Even with the media and website design aside it Is a well known festival and so they do not need to work as hard to advertise.