Photos by LC Photography
Starting off the first of many “Hot Air Music Presents…” gigs we had New Tropics supported by Funkzilla, Etcetera and our Luke Amor. Night went well, had a nice crowd although a lot of people seemed to leave after Funkzilla leaving New Tropics with a smaller audience then they should have for a band of their calibre. Check out all the artists on Facebook!!!
Photos by Leanne Cushnie
For my FMP i plan to start my own independent record label for Rock and acoustic based genres. I wish to sign at least 3 – 4 artists (2 bands and 2 solo) to the label. From this if the artist wishes to release an EP/Album/Single then i will get that recorded for them and release the material through the label. Once all profits have been recouped i plan to split the profits with the artist 20/80 in their favor.
The big thing i wish to focus on is to put on a gig with the artists i sign and record all the sets to create a big live album and call it “Hot air Music Presents…”, this will most likely be a free download from the website.
I have currently written up some basic recording contracts for the label and i am getting a logo designed by a student on the art course.
Another thing i can do for the artists is manage them slightly if they require those kind of services. I will also be marketing and promoting them along with the label
Objectives for record Label –
Objectives focusing on the artists –
Over the course of the project i plan to keep records and evidence of work i have done by keeping a weekly reflection that critically analyses my progress from the last week. I will also put the gig i plan to arrange a week or two before end of term to leave evaluation time.
Areas i need to research into for this project are:
Roles i will be undertaking with this project:
For my final major project i set out to create an online record label and to work with artists on releasing new material and promoting them. The main focus of the project was to help me build up my marketing and promotion skills.
I feel like i began quite strong booking three gigs in April to host three of my artists at some point. Gig aspect i feel overall have gone quite well with some good gigs, some bad but ultimately i feel that i have learned more about timing, organisation and also building up bands by organizing these events.
One thing i have picked up was a technique shared to me from Mark Knowles of Bar 42. His idea for building up bands as headliners is to get a big headliner who will bring a crowd and then two local support bands who are quite well known within worthing. You put the band you with to build upon as main support or second support. This way if you get people who are coming to the gig to see the headline and maybe the second support band whilst your band are on main support they will most likely have to listen to that band. This is good as it means that you hopefully will get people who like the band you are choosing to promote and from this you do the same again with new support and headliners and the same main support band. People who attended the previous gig may think “hey, we saw that band last time, they were really good” and may want to come again. This is a long rinse and repeat process which takes time but has worked for Mark and is something i plan to put into practice with my artists for future events.
I feel another thing i have been good at in the project is the graphical side of things with posters and websites being designed for gigs and my artists. You can check out the main Hot Air Music website here, from there you will find links to artists wordpress and Facebook pages and also evaluations for each gig along with photos and the poster. Speaking of wordpress sites i have not really used the artists sites at all since creating them which is something i should have done to post stuff to then share the posts via Facebook and other social media sites to hopefully draw traffic to the main website,
One big aspect i feel i could have improved on much more was the marketing and promoting side of things. This is something i should have researched into a lot to ensure a bigger crowd to my gigs. My planning throughout the project has not been concise or frequent as well which is something i probably could have done to help me have a focus.
To summarize i feel i have definitely improved on my event management skills but i need to focus on marketing and promotion quite a lot. I also feel that maybe i need to develop Hot Air Music not as a label but more as a promotions company which can release music through and also promote artists, this is something i feel i will work on over the next few months.
Last night was a better atmosphere i feel than last Tuesday, even though about the same amount of people came. I Feel that again the two main problems were promotion and date selection and they are something i need to improve on quite a lot if i want to begin making money from gigs.
Another problem i had was not listening to some of the bands maybe to put together a suitable lineup with similar music styles which work together. However despite this the bands were all really good.
Even though there were some minor issues it was a decent enough gig for a Tuesday at Bar 42, raising a nice £33 for Cancer Research totaling to £68 in total between the two events. Charity gigs are something i would definitely consider hosting again!
Photos by Leanne Cushnie
Tuesday may not be the best night for a gig at Bar 42. Tonight was quite dead for the most part though we did make a nice £35 on the door in support of cancer research. I feel that the main problem with this one was the promotional aspect of the gig.
One major item i forgot to do at the beginning was contact Cancer Research and notify them to the fact that i was hosting two fundraising gigs for their charity. This is something that should have been done straight from the start when i decided on the charity to raise money for as they may have seen this and thought “hey, this guy is hosting a couple of gigs to raise money for our charity, may be in our interest to give some sort of coverage to boost the event”. Another floor was the fact that it was on Tuesday night which after talking to Mark Knowles, owner of Bar 42, i discovered that actually they don’t usually host gigs on a Tuesday and that is something i really should have looked into was the best dates where he usually gets the most customers.
Another thing to address was my set… actually let’s not talk about that